The Project:
Peluqueria Amanda
Boutique hairdressers on the island of Lanzarote, Spain
Peluqueria Amanda is a boutique hairdressers on the small island of Lanzarote. Gabriela opened her own salon 1.5 years ago and has had a steady flow of clients, mostly through word of mouth and her social media pages. She decided she wanted to up her game and so she reached out to me to build her a website.Within just a few weeks of going live, Gabriela was already gaining new clients directly from the website, and within just 3 months, it had already paid for itself. Any profits from here on are all hers!
The Project
Peluqueria Amanda website consist of 8 pages. Included are the standard 4 pages – home, about, product, contact. Throughout the project we decided it would be best to include a review/testimonial page for potential clients to see. We also decided to divide up the services into separate pages (hair, beauty, weddings) as it would be easier for browsers, but would also help Gabriela rank higher in Google. This is because I could tailor the SEO* to each individual page.
The website has been translated into Spanish, to tailor to 50% of her customer base.
The option to change the language is clearly visible throughout the site.
* SEO (Search Engine Optimisation) is the work behind the scenes that helps a website rank higher across search platforms such as Google and Bing.
The wedding industry is where the money is at and so I told Gabriela we should create a page dedicated solely to weddings. In doing so, it makes it easier for her potential clients to find all the information they need in one place. It is also great for SEO purposes. Anyone looking for a hairdresser in Lanzarote to do their wedding on Google will eventually find Gabriela, once the SEO kicks in (which it has. See below!).
Since going live, Gabriela has already been contracted for many weddings!
I set up a Google My Business account so that people can find Gabriela’s business on Google. We registered the address of her salon so that her customers could find her on the map. We worked hard to get a handful of reviews from previous clients, which will greatly help Gabriela’s reputation online, and allow potential customers to feel confident choosing her services.
I set up a profesional email for Gabriela that she could communicate with her clients through.
gabriela@peluqueriaamanda.com
Search Engine Optimisation (SEO)
SEO is probably one of the MOST important parts of a website project. What is the point of having a website if NOONE is going to find it?
I am an SEO expert and put a lot of focus on getting your website to the top of Google. It roughly takes between 3-6 months to see an effect, however sometimes it can happen sooner if your niche is quite condensed, or your competition hasn’t invested in an SEO person!
Always search in ‘incognito mode’ for accurate results. Peluqueria Amanda is showing up number 3 on page 1 on duckduckgo search engine after just 7 weeks.
Google is the most used search engine by far, and there are 940,000 search results to try and beat. After just 7 weeks, Peluqueria Amanda is at the top of page 2 and making it’s way up!
UPDATE: 5 months after going live, Peluqueria Amanda is now on PAGE 1 for ‘hairdressers in Lanzarote’ !! The number of search results has nearly doubled during that time, meaning the niche is becoming more competitive.
Always search in ‘incognito mode’ for accurate results. After just 7 weeks, Peluqueria Amanda is showing up number 1 in the map for ‘wedding hairdresser Lanzarote’ and also for the equivalent in Spanish.
After just 7 weeks, Peluqueria Amanda is showing up number 1 for ‘wedding hair lanzarote’ and also the equivalent in Spanish.
This is HUGE.
Testimonial
What Gabriela had to say
“I questioned whether I needed a web page for a long time, but these days everything is via the internet and so I bit the bullet and hired Charlotte. I knew that it would be a great way for me to gain some much-needed exposure. Charlotte was so helpful throughout the entire process. She made it so simple for me and I always felt like I was in great hands.
Charlotte is very knowledgable, and also works in digital marketing so she knew how to bring traffic to my site, and capture the attention of more and more people. She gave me lots of advice for my social media pages as a bonus and made my website look amazing. I am so impressed and would recommend her services to anyone.
Not only that, I have only had the webpage for 2 months and I am now so busy, it’s unreal. It’s the best investment I have made so far.”
Work With Me!
If you own a business that isn’t getting enough exposure, it is time to consider getting yourself a website! Maybe you already have one but you’ve noticed that it simply isn’t working for you.
Maybe, you’re just starting out and you know how important it is for the success of your business to have a website that works.
That’s right, there’s no point having a website if:
1. No-one is going to find it
and
2. It doesn’t convert.
I integrate sales psychology into my projects to speak to your customers in a way that resonates with them. Whatever your situation is, if you want more traffic coming to your business, you’re in need of a website, or you want to convert more clients, I can help.
Get in touch with me today & let’s see if we’re a good fit.